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Learn more about how C4K equips & empowers young athletes in need!

Our Mission

C4K empowers kids to live healthier lifestyles and learn life lessons through sports by providing sports shoes and safe equipment to kids in need. It is a unique, one-of-a-kind mission in our community. By getting more kids involved in sports, C4K changes lives and gives underserved kids hope and self-confidence. The organizational mission also promotes kids helping kids by encouraging giving back to their community and starting them down a path of philanthropy beyond mere volunteering.

17%
higher graduation rate for Oklahoma City Public School athletes compared to their peers
255,000
sporting good items provided
207,000
kids served
30
number of donation drop off locations
333
school district partnerships
65
organization partnerships

Our History

C4K started in 2011 from a pile of basketball shoes, soccer cleats and football gear in the corner of an Oklahoma City garage. Mark McDaniel was a local coach whose kids were extremely active. Mark saw what his children had outgrown and realized that the shoes that no longer fit Cole, Josh or Meghan could benefit someone else. The McDaniel family believed in the transformational power of sports and wanted to share that experience with kids no matter their financial background. Thus, C4K was born.

Since its founding in 2011, C4K has experienced exponential growth in the amount of equipment distributed and kids' lives impacted. We work with schools, community partners and nonprofits to get gear to kids in need. C4K equips and empowers kids in all 77 Oklahoma Counties.

Our Impact


C4K's mission creates greater equity in youth sports. By providing sports shoes and gear, we help remove the high cost barrier to sports. One in four families in Oklahoma lives in poverty and 90% of kids in Oklahoma City Public Schools (OKCPS) receive free or reduced lunch. In households where putting food on the table is difficult, purchasing gear to play sports safely can be out of the question. These kids are the largest group of C4K recipients and may never get to play sports without C4K’s help. Sports may be just the thing that helps change a child’s life by improving their health or giving them hope and a much-needed place to belong.

Meet the C4K Team

Stacy McDaniel

Executive Director

Allyson Meyer

Director of Operations

Meredith Tatum

Locker Room Coordinator

Lauren Webb

Locker Room Assistant

Suttyn Story

Programs Intern

Jerzi Hawkins

Youth & Community Engagement Coordinator

Annual Report