C4K empowers kids to live healthier lifestyles and learn life lessons through sports by providing sports shoes and safe equipment to kids in need. It is a unique, one-of-a-kind mission in our community. By getting more kids involved in sports, C4K changes lives and gives underserved kids hope and self-confidence. The organizational mission also promotes kids helping kids by encouraging giving back to their community and starting them down a path of philanthropy beyond mere volunteering.
C4K started in 2011 from a pile of basketball shoes, soccer cleats and football gear in the corner of an Oklahoma City garage. Mark McDaniel was a local coach whose kids were extremely active. Mark saw what his children had outgrown and realized that the shoes that no longer fit Cole, Josh or Meghan could benefit someone else. The McDaniel Family believed in the transformational power of sports and wanted to share that experience with kids no matter their financial background. Thus, C4K was born.
Since its founding in 2011, C4K has experienced exponential growth in the amount of equipment distributed and kids' lives impacted! In early 2017 C4K expanded to Cincinnati, OH. Bari and Brent Lansberg currently operate the Ohio Cleats for Kids chapter.
Sports provide kids a unique way to strengthen their bodies, minds and characters. In fact, sports may be just the thing that helps change a child’s life by improving their health or giving them a much-needed place to belong. However, one in four families in Oklahoma lives in poverty and 90% of kids in Oklahoma City Public Schools (OKCPS) receive free or reduced lunch. In households where putting food on the table is difficult, purchasing gear to play sports safely can be out of the question. These kids are the largest group of C4K recipients and may never get to play sports without C4K’s help.
C4K is able to provide this equipment free of charge through community drives and drop-off donation centers where we gather new and used equipment from across the community. Once the gear is collected, hundreds of volunteers then help us sort and clean each piece of equipment so young athletes and coaches can come and “shop” at the C4K store free of charge.
Board of Directors
Co-Founder and Chairman
10 Years with Cleats for Kids
Mark McDaniel started Cleats for Kids in 2011 with his wife Stacy McDaniel.
Judge Don Andrews
District Courts of Oklahoma
Blue Cross Blue Shield of Oklahoma
Mulinix Goerke & Meyer
Rock Island Exploration
Varsity and Junior Varsity Boards
C4K’s Varsity Board brings together over 100 high school leaders from across Oklahoma City under our banner of “kids helping kids.” The Board meets several times throughout the year and is in charge of holding collection drives, the planning of the Summer Kickoff and more! The Junior Varsity Board is structured similarly – with 50 middle school kids who work together on sports-related community service projects throughout the year!