C4K empowers kids to live healthier lifestyles and learn life lessons through sports by providing sports shoes and safe equipment to kids in need. It is a unique, one-of-a-kind mission in our community. By getting more kids involved in sports, C4K changes lives and gives underserved kids hope and self-confidence. The organizational mission also promotes kids helping kids by encouraging giving back to their community and starting them down a path of philanthropy beyond mere volunteering.
C4K started in 2011 from a pile of basketball shoes, soccer cleats and football gear in the corner of an Oklahoma City garage. Mark McDaniel was a local coach whose kids were extremely active. Mark saw what his children had outgrown and realized that the shoes that no longer fit Cole, Josh or Meghan could benefit someone else. The McDaniel family believed in the transformational power of sports and wanted to share that experience with kids no matter their financial background. Thus, C4K was born.
Since its founding in 2011, C4K has experienced exponential growth in the amount of equipment distributed and kids' lives impacted. We work with schools, community partners and nonprofits to get gear to kids in need. C4K equips and empowers kids in all 77 Oklahoma Counties.
C4K's mission creates greater equity in youth sports. By providing sports shoes and gear, we help remove the high cost barrier to sports. One in four families in Oklahoma lives in poverty and 90% of kids in Oklahoma City Public Schools (OKCPS) receive free or reduced lunch. In households where putting food on the table is difficult, purchasing gear to play sports safely can be out of the question. These kids are the largest group of C4K recipients and may never get to play sports without C4K’s help. Sports may be just the thing that helps change a child’s life by improving their health or giving them hope and a much-needed place to belong.
Board of Directors
Co-Founder and Chairman
10 Years with Cleats for Kids
Mark McDaniel started Cleats for Kids in 2011 with his wife Stacy McDaniel.